Passion Projects Critique, AIGA
April 26, 2012
April 30, 2012
Thursday evening, AIGA Iowa hosted the Passion Projects Critique at the downtown Amici coffee shop. Design students and professionals gathered for a public critique, open to anyone who needed feedback on a project. Students and professionals brought their portfolios and received detailed advice about how to cater the presentation of the work within a job interview.
After listening in on the other critiques, I was curious about how they would evaluate my most recent design projects. I asked them to respond to Art Beacon’s website and the costume contest poster I screen printed last week. We discussed the importance of creating a hierarchy within a composition and about how to get the most out of a pre-made website template.
This opportunity to get feedback was helpful and very different from other critiques I have been apart of. The conversations were focused primarily on improving formal elements within each project and less on how the design supported the concepts being communicated. It was as if they were looking into the subconscience structure of each project, inspecting its visual foundation for structural integrity.
The next Passion Project Critique is June 28th. Find out more about AIGA Iowa and follow their events on their facebook page.